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LEADERSHIP / PORTFOLIO

Christopher Baker

AI Transformation & Product Leader

Founder, Unified Technologies LLC • Fort Lauderdale, Florida

I turn ambiguous business problems into working AI products and systems—and take ownership from discovery through deployment and adoption.

PEOPLE. SYSTEMS. DELIVERY.
Christopher Baker, who also publishes as Christopher Hawke
Christopher BakerFounder, Unified Technologies LLC
STRATEGY THROUGH EXECUTIONExplore Unified Technologies

THE THROUGH-LINE

End-to-end
responsibility.

My work starts with understanding how things actually happen: the people, decisions, disconnected systems, and manual work behind the problem. I combine product judgment, hands-on technical delivery, and commercial experience to decide what should change, build or guide the solution, and improve it in use.

Across 28+ years in technology and business systems, including 13+ years as a founder/operator, the consistent thread is end-to-end responsibility—not just a recommendation, prototype, or handoff.

01 / BUILT & OPERATED

AI Products I Have
Built and Operated

Two different product problems, with the same responsibility: connect the user need, product decisions, AI behavior, integrations, and production operations into a usable experience.

02 / TRACK RECORD

A Track Record of Turning
Friction into Systems

AI is the newest part of a longer pattern: identify high-friction work, redesign the process, connect the right systems, and stay accountable for the result.

EARLIER EMPLOYED ROLE03

Amazon Herb Company

Director of Information Technology • 2009–2012

  • Process Redesign
  • Business Systems
  • Team Leadership
24–48h ~30mAccounting and affiliate-payout
workflow processing

24–48 hours to approximately 30 minutes. I led the redesign and automation of accounting and affiliate-payout workflows, replacing a labor-intensive process with a repeatable system.

I hired and managed the IT team, worked directly with executives, marketing, operations, and end users, and balanced new development with operational continuity. Delivery included dynamic multi-site .NET e-commerce, Exigo CRM, API integrations, customer-specific offers, and campaign automation.

The through-line: responsibility for the business process and its implementation, not just the technology request.

EARLIER EMPLOYED ROLE04

EAS / Abbott Laboratories

Webmaster / Programmer Analyst • 2000–2007

  • Self-Service Publishing
  • Enterprise Applications
  • Production Responsibility
3 millionDaily users across EAS.com
and Bodyforlife.com

I supported EAS.com and Bodyforlife.com at 3 million daily users across the properties, with responsibility spanning application development, databases, production incidents, and cross-functional delivery.

The bottleneck: content teams depended on technical staff for routine publishing. I independently built a custom CMS that enabled writers to manage reusable content and dynamically update major site sections, reducing developer dependence and improving content relevance and searchability.

The broader work included SQL Server operations, development/staging/production environments, an Oracle E-Business Suite migration, SSO, and cross-site integrations. I remained through the Abbott transition and supported cross-company integration work.

CO-OWNED BUSINESS05

Community Authors

Co-Owner • Product, Automation, Client Solutions & Enablement

  • Commercial Ownership
  • Client Discovery
  • Automation
  • Capability Building
14 yearsWeekly learning
and critique groups

Built and operated Amazon advertising automation serving hundreds of customers and managing up to 5,000 ads per customer. I also led discovery, sales, and solution conversations and delivered client websites, integrations, automation, launches, and ongoing technical guidance.

Adoption through understanding: I led weekly learning and critique groups for 14 years, supported thousands of writers internationally, and created structured learning resources. Across my teaching and enablement work, I have created 60+ video lessons alongside workshops, coaching, and reusable guidance.

This experience informs how I work with users and stakeholders: listen closely, explain tradeoffs, make feedback actionable, and help people become independently capable.

03 / OWNERSHIP & DELIVERY

How I Take Ownership

  1. 01

    Understand the Real Problem

    Work with users and stakeholders to uncover the actual workflow, decisions, constraints, exceptions, and manual handoffs. Treat a feature request as evidence to investigate, not automatically as the right specification.

  2. 02

    Decide What Should Change

    Translate ambiguity into scope, workflow states, dependencies, acceptance criteria, and failure handling. Weigh customer value, technical risk, and delivery constraints to decide what to build, simplify, defer, or stop.

  3. 03

    Deliver and Improve in Use

    Build or guide implementation, review and test changes, deploy with appropriate controls, and support adoption. Use customer feedback, production behavior, and business signals to improve the system and create reusable practices.

AI-assisted delivery, with human accountability: I define goals and constraints, direct coding-agent work, inspect changes, test behavior, diagnose failures, and revise or reject generated output. Git review, validation checkpoints, targeted deployment, and rollback support the delivery process; responsibility stays with me.

04 / TECHNICAL DEPTH

Technical Depth That
Supports the Work

AI and Automation

OpenAI Responses API, image and speech APIs, Claude, Gemini, Codex in VS Code, n8n, Apify, structured context, agentic workflows, validation, and human-review controls.

Applications and Integrations

REST APIs, OAuth, webhooks, SQL/T-SQL, JavaScript, PHP, Python scripting, Flask, WordPress/WooCommerce, Celery/Redis, queues, subscriptions, and CRM integrations.

Production Delivery and Reliability

Git, VS Code Remote SSH, Docker, Linux, Nginx, Gunicorn, systemd, isolated dev/prod services, deployment validation, rollback, logging, monitoring, Katalon, backups, Cloudflare, and pfSense.

Product, Commercial Work and Adoption

Discovery, requirements, prioritization, prototypes and POCs, customer demonstrations, positioning, pricing, onboarding, analytics, executive communication, workshops, and reusable playbooks.

Communication is part of delivery. I also publish as Christopher Hawke (opens in a new tab), author of The Craft of Writing. More than two decades of workshops, coaching, and facilitation inform how I explain complex systems and help people put them to use.

LET’S MAKE THE NEXT STEP USEFUL.

Let’s Turn a Difficult Problem
into a Working System

I am focused on AI transformation, applied-AI product leadership, forward-deployed product management, and deployment strategy. My strongest fit is a team that needs someone to make sense of a messy problem, connect business and technology, and own the path to a usable solution.

Based in Fort Lauderdale, Florida. Open to conversations about roles that combine meaningful ownership, customer understanding, practical AI delivery, and adoption.

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